Chapter 03 — World Changers United · Brand development
World Changers
United
The brief
Give a young charity and social movement a bold, cohesive identity — and a website with no time to spare.
World Changers United came to me as a quirky, up-and-coming charity dedicated to making a difference, with no fixed visual language yet. As brand developer and creative director, I built the logo, the brand book and a full suite of marketing collateral — and directed the phoenix bird artwork that's since become a personal mark for the founder.
Unity, built
to hold weight
Identity — logo, mark, collateral
The brand pairs the modern clarity of Proxima Nova with the bold character of Gilroy — energetic, approachable, easy to scale across a young movement's materials. The custom heart-shaped world mark symbolizes unity and compassion; the vibrant phoenix artwork carries resilience and transformation, the two ideas at the center of the movement.
Business cards, letterhead, gift cards, bus wraps, postcards — the same system had to hold up small in someone's hand and large on the side of a bus, without losing its warmth either way.
Launched in
twenty-four hours
Web — Squarespace, ecommerce, donations
One of the most exciting challenges was bringing the website to life in a single day. With no time to spare, we leaned on Squarespace's backend and got resourceful — designing and launching a bold, functional site from scratch. This was scrappy, fast-paced work, and it proved great design and real functionality can ship together, even against the tightest deadline imaginable.
- Custom ecommerce — branded apparel
- Streamlined donation pages
- Integrated email platform
- A growing hub of resources
Concept to launch
0
Full ecommerce site, designed and shipped in a single day.
01 / 03
Core brand assets shipped
0
Logo and mark, full brand book, print collateral suite.
02 / 03
Signature mark, still in use
0
The phoenix — now the founder's own personal mark.
03 / 03
Role
Brand Developer & Creative Director. Logo, brand book and collateral system; phoenix artwork direction; website design and build.
On the build
The site shipped on Squarespace, by necessity — the one-day timeline left no room for a custom build. Everything upstream of it, the identity itself, is original work.